1.Optimize Images

Visual elements are by far the heaviest content on your website. Thus, they affect the speed and loading time of your pages significantly. And a 1-second delay in loading can cause you 7% of your conversion rate, according to a research by Aberdeen.

What you can do is to compress images in order to make them smaller in size, crop them so they fit the layout of the page, and you can also use a plugin to make sure your pictures load quickly.

By having the image cropped correctly and reduced in size, you can improve your site speed and increase conversions.

2.Reduce redirects

Redirects are methods or instructions that lead the user to other pages in order to provide them with existing content. For example, if one page is moved, the redirect will take the user to it instead of showing a “404 Not Found” message.

Although they are a good way to keep users on your website, the fewer redirects you have on your site, the faster it will load.

One of the best ways to reduce your redirects is to check every one of them, understand why they exist and remove the ones that are not supporting the functionality of your website.

You can completely avoid redirects but then you risk losing visitors due to cases of pages not found.

3.Improve response time

You can check if your website response time is good with the Google PageSpeed tool.

If you have done the other four steps, you are on your way to having a better response time. You should aim for under 200ms, according to Google.

When you test your website’s speed with the PageSpeed tool, Google will also give you some particular recommendations on what you can do to achieve a good server response time.


4.Make your website responsive

By having a responsive website, you won’t lose the part of your visitors who find you on their mobile devices.

From a technical point of view, responsiveness allows your website to load and in general, perform better. It also attracts more users by providing them with a better user experience.

Unfortunately, you may need some assistance for optimizing your website for mobile devices. You can also learn more here.

Since more than half of the Google searches are performed on a mobile device, every successful website should rely on a mobile version to generate the bigger part of its leads.

What’s more, Google has made responsiveness one of its ranking factor which means that your website will rank way lower if you’re missing a mobile-optimized version.

So if you want to get ahold of your customers online in 2018.

5.Reduce HTTP requests

Since most of the loading time of a website is used for downloading images, stylesheets, and other design elements, the best solution to improve site speed is to simplify the design.

You can achieve this by:

  • Using CSS not images wherever you possible
  • Putting your CSS in one stylesheet if possible
  • Reducing the number of files
  • Using plugins like Lazy Load

We know that some of these steps might sound a bit overwhelming but we are here to answer all of your questions. Just ask.

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