You may know the situation. You have posted a post on Facebook but it doesn’t get nearly as much of the attention as you’ve hoped for. Your posts are drowning in the infinite news feed – but fear no more, we found the solution for you.

The secret behind Facebook’s news feed algorithm has been cut down to four simple steps, that we’re going to guide you through.

Step 1. Inventory

In the first step, Facebook takes a look at all the stories posted by your friends and from groups and pages, you’re following.

Step 2. Signals

Facebook then tries to calculate which stories you would find the most interesting. This is calculated by looking at different parameters such as: who posted the story, what time it is, which device you are using, and more. Facebook calls these
data for “signals”.

Step 3. Forecast

Facebook then uses these signals to predict possible outcomes: how much is the likelihood of you spending time reading the story, commenting on the story, responding to the story, or sharing the story.

Step 4. Score

In the final step, Facebook will collect all of the above information and calculate a so-called “relevance score” for all the stories. The higher the score, the higher the chance that you will be interested in the story – according to Facebook.


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