1.Choose a topic that is relevant to your audience
You are the one who knows your audience the best. Using the website analytics or social media insights, you can see what the right content is for you – the one they spend the most time on or interacted most with. You can also find out what they would be interested in by simply asking them. You can, for example, create a Facebook post asking about a topic that might be useful or something new they’d like to learn. A more advanced questionnaire you can make through a survey among your readers. This way you will get to know them better and will be able to give them what they need. What’s more, they will feel appreciated. For more tips on how to create relevant content, you can read this article.
2.Use common keywords
Keywords might not be the most important ranking factor these days but they still have a big influence on your position on Google. Mainly because they help the search engine understand if you provide the right content for someone’s search query. If you are in doubt which keywords to use, here are some tools for inspiration and trending topics:
3.Create unique content
One of the most important qualities of your content is uniqueness. Your articles should provide your readers with information they can’t find anywhere else. For this purpose, you should spend quite some time researching topics and invest your energy in producing valuable content. You can brainstorm ideas alone or with your team and choose a topic that is interesting yet not so written about. You should also shape it from your personal point of view and show your audience that you want them to get something out of it.
4.Write catchy headlines
80% of your website visitors will see your headline, compared to only 20% who will actually read the text. This is why it’s important for you to create attractive headlines that grab the interest of the viewer. We have a few tips that will help you write catchy headlines:
- Use simple words – make sure everyone understands what you mean.
- Use powerful words – positive (“always”) or negative (“never”) ones
- Include your targeted keyword – something that people are searching for
- Include numbers – “9 Tips for Eating Healthy”
- Create a sense of urgency – “special offer”, “today only”
5.Write the most important information in the beginning
Web writing is similar to journalistic writing where they use the strategy to start with the big news and then give background information later in the article. The same goes for reading texts online – your visitor is looking for the information at the top of your page. Regardless of the device they are on, your website users should be able to find their answer shortly after they’ve entered the page. For example, if you want to tell people what kind of services you provide, you should list them above the fold – the first thing your reader will see when they open the page.
6.Make the text scannable
Reading articles online is totally different from reading newspaper or magazine articles. On the web, people are looking for quick and short information that answers their questions. They are not used to investing time and attention like they do when reading a physical paper. This is the right content is the scannable content. For web text, the most important quality is efficiency – short paragraphs, simple words, intuitive visual hierarchy. This way you will manage to answer the question of your visitor and they will look no more, which shows Google you are a good source of information.
7.Add some visuals to make your content more appealing
When we talk about reading texts online, we should mention that images can help improve the readability of the text. Visual content can be used independently in the form of infographics or videos, but it is also an essential part of every written piece of content you create. It helps create the visual hierarchy, gives a break in the reading process, and attracts attention. Visuals can work in your favour and support the point you’re trying to make if you know how to use them properly.
8.Optimize the content on every page
Consider every page a landing page. People can enter your website from every existing subpage. Which means that you should put equal effort to optimize each and every one. Google’s algorithm aims to find the most relevant information for the user as quickly as possible and with as few clicks as possible. That’s why all of your pages will potentially appear on the results page for different search queries. Having the right content not only on the homepage of your website can increase conversions, reduce bounce rate, and improve your ranking. And you don’t want to miss this opportunity, do you?
9.Update your content regularly
If you think that your job is done with writing the copy only, you are wrong. Your readers and Google as well like to see that you are active and update your content to provide them with the most relevant information. Fresh content is more engaging, it brings more traffic to your website, and helps you rank better on Google.