CTA or call-to-action buttons are an essential part of your website performance. CTAs certainly boost conversions and increase the potential for good results out of your marketing campaign. But do you know how to create a CTA that works?

1.What should you write in the CTA?

Writing a persuasive copy for your call-to-action buttons is not an easy task. A lot of people have tried different variations of texts and probably this is what you should do too.

However, there are research that have discovered which CTA copies work better than others. Here are some good and bad examples:

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What we’re trying to show with the examples above is that the text on your call-to-action button should be more personal and friendly if you want it to convert.

2.How should you make the CTA look?

When designing your CTA, there are a few things you should consider. Shapes and colors are crucial to the success of your call-to-action. But there is no one right way to do it. Yet, according to the professionals, certain design elements you shouldn’t neglect.  

  • Does it stand out?

The purpose of a call-to-action is to generate leads and boost conversion. That’s why you don’t want it to blend with the rest of your content. By having it in a different color, shape, or size is the safe way to go.

  • Is it compelling?

This is a hard task but if you manage to do it, you can achieve unexpected results. You can design a compelling CTA by including high-quality images, attractive typography, and carefully chosen colors. MarketingLand suggests that a picture of a person looking back at the viewer is one of the best ways to go.

  • Does it fit my style?

An important part of the design of your CTA is to make sure it goes along with the rest of your design. For example, if you have a particular color scheme for your website and your button color is from a completely different color range, this might seem like you haven’t put much thought. And you don’t want to make that impression, do you?

3.Where should you place the CTA?

To get the best out of your call-to-action buttons, you should make sure you have positioned them in the right spots. There are, in fact, three rules of thumb:

  • a CTA on every page – the more, the better
  • more than one CTA on each page – people have various interests and you want to grab as many of them as possible.
  • one CTA on the top of your page – in the so-called, above-the-fold content to make sure most of your website visitors will see it.

As we said in the beginning, creating a CTA that works is not an easy job but it’s definitely worth the effort. What do you think?

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