Crafting a successful Facebook post is not rocket science but it definitely requires some thought. There are millions of Facebook posts every minute and unfortunately, not all of them achieve the expected results.
Facebook is the “king” of social media with nearly 2 billion active users worldwide and many companies rely on it to boost sales and increase their profit. It has become a main channel of communication and every good marketer knows that it is essential for modern businesses to be online.
Yet, social media managers are often struggling to find the best way to engage followers in conversations because after all, social media is all about being social – being there for your customers, answering their questions, and giving them what they want.
One of the best ways to do that is by creating successful Facebook posts. But what does the successful Facebook post contain? Follow these 7 simple steps for successful Facebook posts in order to achieve your social media goals.
Using hashtags in Facebook posts is not as useful as you might think. In fact, less online marketers include hashtags in posts since they belong to other platforms such as Twitter and Instagram. An interesting fact you might not know is that hashtags make your posts less likely to go viral. This is why the next time you are crafting a successful Facebook post, consider not using hashtags to prevent losing audience.
If you are posting on several social media platform simultaneously, make sure you have an appropriate post for each of them.
We are all visual creatures so what could be a better expression than an emoji? People are so used to using emojis in their everyday life that it will be an easy way to engage your audience by adding a few emoticons. If you need further proof, HubSpot reports that a single smiley face increases likes by 57%, comments by 33%, and shares by 33% compared to posts without them.
Another clever way to increase engagement with your audience is to ask them questions. Ask for their opinion on your industry-related topic or something that is of interest for them, giving them multiple options to choose from, or leaving a blank space for them to fill out might bring you a better outcome than you’ve ever expected. This is one of the small secrets of creating a successful Facebook post.
What would you ask your Facebook audience if you could do it right now?
As we mentioned above, a picture is worth a thousand words. It goes without saying that images engage and provoke conversations. There are many examples of successful Facebook posts and the majority of them include a photo. It is up to you, though, to come up with an appealing photo that will make people stop scrolling and read your post.
We recommend high-quality images with a touch of your own visual identity. Don’t forget to be consistent in style, too.
It turns out that even though people spend a lot of time on Facebook overall, they don’t do the same when it comes to reading posts. We are all there to get the most out of it for as fast as possible. This is why next time you are preparing your successful Facebook post, try to be brief and straight to the point. That’s it.
Include a Call-to-action (CTA)
Being brief is the way to go, but you shouldn’t sacrifice the call to action in your Facebook post. Try to make is as easy as possible for people to understand what you expect them to do. Push them in the right direction.
It doesn’t matter if the goal of your post is to bring people to your website or if you just want to engage them in a conversation – tell them exactly what to do when they read your post.
Find the right timing
We are very well aware that it’s hard to say what is the best time to post although some researches suggest that between 12:00 and 15:00 on Monday, Wednesday, Thursday, and Friday engagement is highest.
During the weekend it’s most likely that your post will be seen most between 12:00 and 13:00. However, these hours are based on experience and data from many companies but not yours in particular. This is why our advice for you is to go through your Facebook Insights and find out what time works best for you or experiment and succeed.
If you follow these 7 steps, you might be surprised by the results of your next Facebook post. Yet, keep in mind that the Internet is constantly changing and there is so much information flowing, so we all need to adjust constantly.
Crunch will keep you updated with the latest trends in Facebook for Business so you always get the best out of your social media performance.