Our memories consist mainly of images and sound – this is how we remember things. The impact of the visuals might turn out to be crucial when we are making particular decisions.
The Chinese say “Show me and I will remember”. The way we approach life is through our eyes. From the very beginning of our life we explore the world with our eyes.
Why Use Photos on Your Website?
There is no doubt that some smart advertisers found out how to “seduce” our brains through imagery and make us buy their products or pay for the services they offer. There are for sure many tricks which can help when trying to promote your goods. These could be color, sound, or an extraordinary way of storytelling.
In many cases, people are unconsciously led by the way things look when making the decision which product to choose. This huge impact is due to the high levels of emotion that an image provokes.
According to a HubSpot research:
- A visual search is one of the top 10 factors that influence purchase decisions.
- 44% of people on social media are most likely to engage with branded content that contains pictures.
Why Use Professional Images on Your Website?
In case you want to get more customers through your company website, you need to consider a nice set of images. A good imagery could increase the time spent on the website. What is interesting to mention is that 38% of people will stop engaging with a website if the content/layout is unattractive.
And what could be better than a professional photographer? With a high-resolution camera and knowledge on editing pictures so that it displays your goods in the finest way?
No matter what kind of business you are running, your chances of getting more trust and respectively new customers will become higher if you improve the quality of the images on your website.
Where to Find Professional Images?
There are several ways you can get high-quality images – free stock photos, paid stock photos or professional photo session. It would be even better if you invest in buying a DSLR camera and learning how to use it.
So, don’t underestimate the power of a good imagery on your website. Find the most appropriate way for you (and your products/services) to stand out and start expanding your client reach.