Believe it or not, the preparation for the upcoming holidays has already begun. Many companies are working hard on their Christmas campaigns since August already.
It seems like this year won’t be different from the previous ones when speaking of holiday shopping – in fact, people are spending crazy amounts of money for holiday gifts. So why miss this moment when you can easily prepare a holiday campaign that will bring you not only revenue but also might lead to new loyal customers.
To help you set up this year’s holiday campaign, we’ve prepared this simple guide for a strong holiday marketing for online traders.
Set a goal
Probably needless to say, but we can’t start without mentioning the importance of setting a goal. It’s not always an easy task, but it is mandatory. So sit down and think about it. These two questions might help you define your marketing goal:
- What are your expectations for the campaign outcome?
- How much profit will your company generate?
Define a budget
The second step your holiday marketing plan is to define how much money you are willing to spend.This money will go for the promotion of the campaign with paid advertising so you shouldn’t forget that this is an investment. If it is too little, the outcome might not be as you desired. On the other hand, spending a lot of money on promotion combined with selling things on discount, might end up bad for your business.
It is important that you go through your budget carefully and consider every possible scenario.
Consider paid advertising
We can’t go further without mentioning the crucial importance of paid advertising these days. All the companies on the market will be “fighting” for customer’s attention and most of the active ones are going to pay for advertising either with AdWords or on social media.
If you’ve ever advertised, you probably know that it requires good planning skills and respectively – time. Have that in mind.
[Image Source: Google/Euromonitor International]
Discounts and offers
And we have reached the heart of your holiday campaign – what is the special offer you’re going to give to your clients? It could include a lot of different things but here are a few suggestions that we think work best:
- Buy 2, pay for 1 (or similar)
- % discount on selected items
- Time-limited offers
- Gift cards
There are for sure more great ideas and of course, your offers are totally up to you. Just give your clients something that will make them happy and coming back to you.
The holiday season starts in November in Europe and here are some of the most important marketing dates in the next couple of months:
- Black Friday: November 24, 2017
- Cyber Monday: November 27, 2017
- Green Monday: December 11, 2017
- Free Shipping Day: December 15, 2017
Whatever you decide to go with, don’t forget that Christmas holidays are the time to show that you care about your customers and to give them another reason to love your products.
If you have more ideas about holiday marketing, don’t hesitate to share them with us in the comments!